Search engine optimization SEO, is very misterious one. What one expert thinks is important may become less important the next day. There are many methods and tactics that are quite baffling. Examination and study of the traits of those sites that are ranked the highest, may enlighten you to strategies and ideas that you may not have realized before.
When you build websites, there are 2 things that need to be done. Focus on the On & Off page optimization. With on page optimization, it deals with the layout and configuration of your website with respect to keywords, tags and meta tags, alt text, links, and general text.
Off page optimization is the most important because without correct off page SEO techniques and or lack there of, you would have serious difficulty sending visitors to your site. What off page SEO entails is getting other sites with similar subjects and related content to link to your site. The more quality links that you have pointing to your site, the more popular your site becomes. Search engine algorithms take into account the amount of inbound traffic that you have coming to your site.
For Beginner, SEO gives them Curiousity. This ebook may help you to understand what SEO is.